2011 WCJE Seminars
The 2011 WCJE is pleased to announce another fantastic addition to our tradition of providing relevant and insightful seminars for our exhibitors and attendees.
Brad Huisken
Brad Huisken president of IAS Training has been in sales and sales management since 1971. For more than twenty years Brad has also been doing sales and management seminars all over the United States, Canada, The United Kingdom, India and Australia. His company IAS Training, which he started in 1996, delivers public and private seminars and in-house consulting on both sales and sales management. In addition his company sells books, and audio and video programs on these subjects. Brad uses practical methods, realistic strategies and usable techniques to help increase sales through providing exceptional customer service. His specialty is in-house training and consulting, and his seminars are fun, motivational and educational.
A successful author as well, Brad has written the highly acclaimed book "I'm a Salesman, Not a Ph.D" and his new book "Munchies for Salespeople! Selling Tips You Can Sink Your Teeth Into". He is also a regular contributor to several jewellery industry publications, and has spoken at Jewellery events worldwide!
Friday August 12th 8:45 am to 10:10 am
Salon 2 Lower level
Complimentary breakfast will be served at 8.30 am
Maximize Sales and Profits With Add-On Sales!
During this session Mr. Huisken will detail the strategies from his PMSA Relationship Selling Program on how to effectively sell additional items. In today's retail jewelry marketplace it is very difficult to operate a profitable business. Most jewellery stores average 3-5% in additional sales. Through the implementation of these strategies, Mr. Huisken has had stores increase their add-on percentage to over 20%. It is not just the pendant to go with the earrings or the wedding band to go with the engagement ring. There are numerous opportunities to sell additional merchandise. Included in this presentation will be details on how to convert a repair or watch battery customer in to a retail buyer. We know the customer is going to buy additional items, we just need to make sure it is from you and not a competitor. Through selling add-ons a jewellery store can substantially increase both sales performance and profits.
IAS Training
6655 West Jewell Ave
Suite 210
Lakewood, CO 80232
1-303-936-9353 phone
1-800-248-7703 toll free
1-303-936-9581 fax
info@iastraining.com
www.iastraining.com
Branko Deljanin, B.Sc., GG, FGA, DUG.
Branko is head gemologist and president of CGL (Canadian Gemological Laboratory) in Vancouver since 2009. He is a research gemologist with extensive experience in advanced testing of gemstones. A graduate of the University of Belgrade in Geology, Deljanin earned his Graduate Gemologist diploma at GIA in 1995 and worked for three years at their Gem Identification department on coloured diamonds, coloured stones and pearls in New York. In 1998, he became Director of Gem Identification and Research for the EGL USA Group. In 2002, he was put in charge of its' Canadian Operations, with headquarters in Vancouver, B.C. Since 1999, he has focused on the HPHT process for changing the colour of diamonds and growing synthetic diamonds and is considered an international HPHT expert.
Saturday August 13th 9:00 am to 10:00 am
Complimentary breakfast will be served at 8.30 am
Salon 2, lower level
Click here for more information
Enhanced Colourless and Coloured Diamonds in the market today.
Along with his vast experience, Branko will also bring samples of enhanced diamonds to have on display. His free seminar will touch on the subjects of natural and colour-enhanced diamonds, Suncrest processed diamonds, and he will also speak on the processes of testing diamonds as well as their grading and certification. If you are looking to expand your knowledge of the enhanced diamond market you won't want to miss this exciting opportunity. He will cover sources and identification procedures for Colorless, Pink, Yellow, Blue and Green natural and colour enhanced diamonds.
Sunday August 14th, 8:30 am to 11:30 am
Complimentary breakfast will be served at 8.30 am
Salon 2, lower level
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For those with more than just a cursory interest in the subject, you can register to purchase your spot in Branko's in-depth lecture Sunday August 14th at 9:00 am in Salon 2. Here, Branko will speak in greater detail about natural, treated and synthetic diamonds and the diamond industry itself. Branko"s expertise has been published in many industry trade journals, including; Rapaport, Idex, Canadian Jewellery, Canadian Business Jewellery, New York Diamonds, Jewellery News Asia, Gems and Gemology, and he has co-authored books on the subject. He has also presented at a number of prestigious research conferences worldwide.
For more information and to register for the Sunday seminar, contact:
Branko Deljanin, B. Sc., GG. FGA, DUG
President and Head Gemologist
Canadian Gemological Laboratory (CGL)
409 Granville Street, Suite 510B
Vancouver
BC V6C 1T2
Ph: (604) 687-0039
Fax: (604) 687-0091
Cell: (604) 619-3590
www.cglworld.ca
info@cglworld.ca