One of the biggest problems in salesmanship is that people do not know how to close sales. Average closing ratio right now in the U.S. is between 23-27%. And, alarmingly, 75% of consumers purchase the same day that they actually shop for the product. The close is a process that starts at the beginning of the sale. Most salespeople wait until the end to close or they do not close at all. There is a big difference between show and tell and show and sell! We are going to discuss the seven types of closes, how to close all the way through, using profile-correct closes, and how to be so smooth at closing the client doesn't know you are doing it, but they know they want the product.

Saturday 9:30 am with breakfast

A Perspective on Cut

Join master diamond cutter, Mike Botha and a panel of industry leaders for an informative breakfast as we explore the fine art of diamond cutting and polishing- the key factors that make the cut.

This interactive session will answer a lot of the questions you may have about why some diamonds simply outperform others and what you need to ask your preferred supplier of loose diamonds when investing in inventory. In a market saturated with branded round-brilliants, this interactive session will focus on getting beyond all the hype and back to the basics of taking the gems supplied by the earth, and turning these into objects of desire, passion, love & commitment which you can sell, with confidence.

Getting technical by going beyond all the digging and painting and understanding the finer art of facet definition. At the end of our session, you will be equipped with the knowledge that a well-cut diamond must comply with the basic principles:

• Correct angles of facets in facet groups
• Correct index of facets in facet groups
• Major and minor symmetry
• Concentricity of the girdle
• Proper proportions
• Finish

Any questions about diamonds you may have, why not fire off an email to ebee@embeediatech.ca and we will work it into our session - any of the questions you and your staff get asked.

The cutting and polishing experience continues at booth 513.

About Embee Diamonds & Mike Botha

Embee Diamond is a family-owned diamond cutting & polishing atelier located in Prince Albert, the heart of the Canadian prairies. Our focus is the supply of our patented new diamond designs including Sirius Star (81 facet round), Long Zuan (88 facet round), CentSation (100 facet round) and round brilliants to an ever-growing list of leading independent jewellers in Western Canada and key markets in the USA.

Incorporated in Canada in 1998, Embee Diamonds has evolved from contract cutting and polishing to consultancy and training, and more recently the production of our new diamond designs which were all developed over the last 5 years. Embee Diamonds is headed by master diamond cutter, Mike Botha. With close to four decades dedicated to the profession, Mike Botha started in South Africa and was led to Mauritius, Russia, Vancouver and Yellowknife.

Embee Diamonds offers independent jewellers the opportunity to have a direct relationship with the factory, for quick turn-around on any customer orders, repairs and re-cuts. As a provider of superior product, all diamonds produced by Embee Diamonds are graded by AGS Laboratories, with each on of the new designs receiving their own cut grades. Embee Diamonds is a proud member of the Diamond Manufacturers Association of Canada, Diamond Bourse of Canada and Responsible Jewellery Council.

Sunday 9:30 am with breakfast

In the past ten years, technology has played an increasing role in the manufacture of jewellery to the point where, today, pieces can be built on demand within a day or two. With the Internet, the sales and marketing of jewellery is also increasingly driven by technology. Both of these trends combined are changing the business models that have sustained the industry for over a hundred years.

Shele Letwin of GV Design Canada will speak on current production technology what she sees as trends in the future. +
Shele Letwin
GV Design Canada
Sales/Trainer/Designer
Representing:
GemVision Corp, Envision Tec, Z Tech Advanced Technologies

Saturday 3:00 pm - 4:00 pm

InCom Technical Solutions is inviting all jewellery retailers that are interested in learning more about our DiamondCounter Point-of-Sale and jewellery store management software as well as all our valued existing clients to sit down, discuss all new features in the software and exchange ideas for upcoming software changes.

We also want to show you new functions that will minimize stock entry time using our patent-pending PLEXUS network, how to re-order good-seller within seconds and go through some of our new sales reports that can help you identify what pieces are selling in your store or not. Identify good sellers, aging inventory, moving price-points and departments within seconds!

We also want to show you some great new marketing features using the internet and inform you how to market to the younger generation in your area!

Saturday: 8am -10am

PLEASE RSVP to wcje@incom.ca
www.incom.ca